| In half of a decade in this new millennium, PT Sekar Laut, Tbk. has gone through, and will always be prepared to face many challenges. Valuable experiences have leaded the company to the state of maturity. |
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 In half of a decade in this new millennium, PT. Sekar Laut, Tbk. has gone through, and will always be prepared to face many challenges. Valuable experiences have leaded the company to the state of maturitiy, which is a significant achievement and add to our pride.
The sense proud is expressed in the form of gratitude and materialized by appreciating nature.
There is no better way in appreciating nature besides to process the natural wealth as wise as can be, so the nature's fruit will gain a better value. That is the real meaning of our business. Effort to give nature's fruit a better value is continued to the distribution and public consumption stage through our subsidiaries.
A whole-hearted effort to give better value to all kinds of products, all lines of distribution and other business, is a form of our responsibility as a mature company. |
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HISTORIES
The history of PT. Sekar Laut, Tbk. began from a marine products trading in the city of Sidoarjo, East Java in 1966. The business then developed to a traditional shrimp cracker production. With hard work and perseverance, the business grew rapidly from a home industry to a well established company.
PT. Sekar Laut, Tbk. established in July 19, 1976 in the form of Limited Liability Company and then legally enlisted as legal corporate body in the justice department on March 1, 1978.
CORPORATE NATURAL RESOURCES
Diverse plants and animal live in the gracious, prosperous land, which is also rich in cultures. The fertile Indonesian land provides the best vegetables and fruits. The Indonesian sea is also known for its variously rich fisheries and other sea product.
PT. Sekar Laut, Tbk. respect the natural treasure of Indonesia by processing it as wise as can be to provide quality food products and to care for natural resources for raw material continuity. All of the foods that we produce are 100% made from natural ingredients and processed hygienically hence become a delicious food, safely consumed, healthy and able to be enjoyed by people in Indonesia and around the world.
PROFILE
The key successes of the company are spirit of entrepreneurship that the owner has, perfection in product quality and synergy marketing and distribution.
All of that pushes the company to keep expanding its capacity and product variety in order to face future challenges. |
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Vision :
- To inform the world community on good quality food that is healthy and nutritious.
- To maintain the #1 position in krupuk industry.
Mission :
- Converting the vast natural resources of Indonesia with the aim of providing nutritious good quality healthy foods.
- Providing good food commodity for the world community.
- Develop and uplift the social and economic condition of Indonesian people.
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BRAND
More than 40 products with the trademark "FINNA" always prepared to fulfil consumer’s demand, nationally and internationally.
Demand for FINNA products grown over the years because we use natural and precise ingredients to create delicacy.
FINNA products made with modern processes to ensure its hygience and fulfil the national and international standard.
FINNA products are made for all kinds of target markets, may it be direct to public or to retailers and franchises.
PRODUCT
“Krupuk” is a well-known Indonesia specialty food. Shrimp krupuk or shrimp crackers is by far its most popular kind that originated from Sidoarjo, home and activity centre of PT. Sekar Laut, Tbk.
Today, krupuk has transformed into a healthy and nutritious snack that is widely-known worldwide. Thanks to the persistent entrepreneurial effort, innovation and continuous quality control that has been done by the company throughout the years. Beside krupuk, PT. Sekar Laut, Tbk. has also develop other food productions such as tomato sauce, chili sauce, instant cooking spices, seasoned flour and others. To face the challenge of new millennium, the management team has decided to enter the snack market with new product variation; which is the fried product.
Our product line :
- PT. Sekar Laut, Tbk. “FINNA”:
Crackers, Chips, Seasoning flour, Tomato sauce, Chili sauce, Instant cooking spices. - “BUMIFOOD” :
Meatball, Dumpling, Spring roll, Breaded/Nugget, Puff/Dumpling, Shoestring, Frozen meat. - Cashew nut, Chips.
Other local products
DOLPHIN salt, Dried Shrimp, Indonesian seasoning, Agriculture products, Noodle, Sardines.
Imported products
Fish sauce, China’s noodle, Thailand’s seasoning, Cooking oil, Wrapping plastics. |
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PT. Sekar Laut, Tbk, pioneered the modern mechanization of "krupuk" production that was done traditionally. The production process uses modern machinery and equipment with skilled manpower that ensures consistent, high-quality products. Hygienic production method combines distinctively Indonesian recipes with modern food technology, brings out the natural flavours and preserves nutrition.
Strict quality controls are completed at all phases. Packaging is done in accordance with amount and measurement specifications from the buyer. With FINNA brand license, PT Sekar Laut, Tbk. has produce many variation of "krupuk" as well as other food products such as instant cooking spices, chilli sauce and tomato sauce.
 PT. Pangan Lestari (subsidiary)
PT. Pangan Lestari, Tbk. is a subsidiary of PT. Sekar Laut, Tbk that distributes food products.
PT. Pangan Lestari has several branches / warehouses in seven large cities in Indonesia, which are Jakarta, Bandung, Semarang, Surabaya, Malang and Denpasar. In its operation, the company that was built in August 1983, co-operates with than 20 agents and 46 grocers also provide services to merchants and retailers.
Along with its growth, PT. Pangan Lestari is not only distributed products from the main company. But also accept business opportunity from outside of the group by becoming the distribution agent for some local and imported products.
Moreover, PT. Pangan Lestari also cooperates with international-scaled companies and trusted to hold the agency of some exclusive products, such as:
- Cooking Oil, Singapore
- Film Roll, France
- Cooking Sauce, Thailand
- Vermicelli, China
- Popcorn, USA and Argentina
- French Fries, USA
- Seasoning mixes, Thailand
- Biscuit, Malaysia
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HUMAN RESOURCES
To anticipate the implementation of ISO 9000, management is on the effort of improving the quality of its employees at all levels.
The improvement of human resources quality is done through on-the-job training and development programs in order to improve work process and productivity.
Effort in improving quality of work also includes improving the personnel’s welfare. Further outcome, will also effect to better motivation, working environment, performance and loyalty.
Facilities include in the welfare incentives are medical and healthcare support, transportation, place of worship, sport facilities and employee cooperatives.
ACTIVITIES
PT. Sekar Laut, Tbk. has gained accreditation to be able to market its product internationally. Among others from the Good Manufacturing Practices for Food processors and the Integrated-based Quality Management HACCP, which is very essential for the product to pass the standard of European countries and United states of America.
PT. Sekar Laut, Tbk. tries to build good relationship with the surrounding society. Besides absorbing manpower, goodwill also being done chances to build self-empowerment. In self-empowerment assistance, the company supplies raw “krupuk” material to traditional "krupuk" makers, who would sell their products to the market with lower income.
Aside to the mentioned support, the company has also involved in various community activity related to religious celebration and other holidays.
Form of company’s responsibility to environment also reflected in many steps that have been taken for environment sanitation and pollution control. |
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FACILITIES
- Integrated system with program control for dough-making, forming, steaming and cooling.
- Integrated system for slicing, drying, weighing and packing.
- Continuous frying line with large capacity.
- Semi continuous frying line medium capacity seasoning line.
- Single tube SMC volumetric packing machines and unit.
- Twin tube SMC volumetric packing machine and weighing unit.
- Hand-packing line.
- On site laboratory for raw material, in line testing and NPD.
- UV and metal detection machine.
- R & D laboratory for product development and test.
NEW PRODUCT DEVELOPMENT
Since 1998, PT. Sekar Laut, Tbk. always emphasizes themselves to be able to give extra value to "krupuk" with further variation.
With new facilities such as high capacity frying machine and packaging capacity extension, the company enter the local niche snack market. "Krupuk" in the form of snack-ready became one of the strategies of facing the third millennium.
RESEARCH AND DEVELOPMENT
The R&D department always responsible in the final check of product’s condition and taste. This is one of our excellence in serving old and new consumers with product of mutual benefit. |
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Being the largest krupuk producer that has been there for 30 years, PT. Sekar Laut, Tbk. has develop various products; among them are 40 products under FINNA licence and more than 30 products for international market.
National market
FINNA as licensed brand of PT. Sekar Laut, Tbk. is house hold name in Indonesian society as the symbol of quality food products. Marketing and distributions nation-wide that hold 50% of total sales are handled by PT. Pangan Lestari as the sole distributor.
International market
Before the year 1980, the company has begun to build export market especially in the Netherlands that proves to have marketing potential for long "krupuk". Now, the company has exported many kinds of "krupuk" to Asia, Europe, Middle East and Canada.
Export
England, Netherland, France, Romania, United Arab Emirates, Japan, Korea, China, Hongkong, Singapore, Malaysia, New Zealand, Australia, Canada.
Branches
Jakarta, Bandung, Semarang, Malang, Surabaya, Denpasar.
Agents
Medan, Padang, Palembang, Bengkulu, Pekanbaru, Batam, Pontianak, Banjarmasin, Samarinda, Makassar, Manado, Palu, Kendari, Ambon, Jayapura.
CUSTOMER
The effort that has being done for the past 40 years has grow into trust on the Food product quality that PT. Sekar Laut, Tbk has produce up until now. Currently, FINNA shrimp crackers and other food produced by PT. Sekar Laut, Tbk group are not only consumed by household customers, but also by restaurant, hotel and café. |
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Head Office:
Jl. Raya Darmo 23-25
Surabaya 60265
East Java - Indonesia
Phone: +62 31 5671371
Fax: +62 31 5672318, 5676240
Click here to email us
Factory:
Jl. Jenggolo II / 17
Sidoarjo 61219
East Java - Indonesia
Phone: +62 31 8921036
Fax: +62 31 8941244
Click here to email us
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